ARTCENTER COLLEGE OF DESIGN x SOLE FOLKS

Project: Transdiscinplinary Partnership with Sole Folks | Leimert Park

ROLE: VISUAL DESIGNER

DURATION: APPROX. 14 WEEKS

My Deliverables: Brand Guidelines (Print + Digital), Branded Stationary, Visual Identity Design Refinement, Brand Elements (Pattern / Monogram), Retail Signage, and White-label Product Design

While attaining my Bachelor's at ArtCenter College of Design I had the immense oppurtunity to partner with Sole Folks at Leimert Park, a Southern California retail shop and educational platform located within the heart of Los Angeles. Some course goals included providing a commercial-level redesign, brand and visual identity refinements, as well as print materials for fundraising and marketing assets for Sole Folks at Leimert Park. I gained immense knowledge of logistoical systems within retail businesses and how design thinking play an influential role in retail development. The course resulted in my concepts and designs being implemented as well as receive syndication via media outlets like CBS News Los Angeles | KCAL.

Brand Guidelines: